Maximize the effectiveness of integrated TV & online video advertising

Visible World works with advertisers and agencies to identify and implement effective ways to enhance the value of TV and online video advertising investments. Some applications require very little effort and quickly deliver measurable benefits. Other applications require some concentrated planning and implementation to help achieve remarkable gains in video messaging flexibility, time-to-market and resource productivity.

Visible World’s clients typically begin with simple applications that help them get more comfortable and better acquainted with the possibilities. Once clients and agencies gain experience working with Visible World, many move-on to more systemic use to overcome traditional tactical short-comings, enhance time and cost efficiencies, and/or enable new communication/messaging opportunities.

Key integrated TV & online video advertising applications include:

Efficient Versioning - Create and target customized local TV & online video ad versions literally in minutes. Efficient versioning makes it possible to readily create and target custom versions to quickly adapt to local market conditions including competitive environment, promotional activity, available inventory, and/or to feature the most appropriate local distribution outlets based on the DMA, Sub-DMA or Zip Code of the viewer.

Enhance Viewer Relevance - Different TV & online video ads or versions of a spot can be automatically customized, targeted and trafficked to better align with individual websites, DMAs or even Zip Codes. Integrated campaigns can run across TV & online video and be readily coordinated to feature the most appropriate version(s) based on DMA or sub-DMA factors including local demographics, geography, sports or weather conditions.