Maximize the effectiveness of Local TV advertising

Visible World works with advertisers and agencies to identify and implement effective ways to enhance the value of TV and online video advertising investments. Some applications require very little effort and quickly deliver measurable benefits. Other applications require some concentrated planning and implementation to help achieve remarkable gains in video messaging flexibility, time-to-market and resource productivity.

Visible World’s clients typically begin with simple applications that help them get more comfortable and better acquainted with the possibilities. Once clients and agencies gain experience working with Visible World, many move-on to more systemic use to overcome traditional tactical short-comings, enhance time and cost efficiencies, and/or enable new communication/messaging opportunities.

Key Local TV advertising applications include:

Efficient DMA/Sub-DMA Versioning - Create and target customized local TV ad versions literally in minutes. This enables marketers and their agencies to more quickly adapt to local market conditions including competitive environment, promotional activity or available inventory.

Enhance Viewer Relevance - Automate version changes of a spot based on specific market conditions. Different TV ads or versions of a spot can be automatically customized, targeted and trafficked to better align with DMA or sub-DMA factors including local demographics, geographic, sports or weather conditions.