The growing number of TV networks in the U.S. has partitioned audiences. Viewers are more focused on their particular interests, with thematic networks catering to every viewer out there, which makes it harder for each network’s marketer to run effective tune-in campaigns and to drive value from their TV advertising inventory. The capability to broadcast different ads, within the same ad slot, to relevant target segments creates new chances to create value. But until now, doing so has been complicated.
Visible World automates the process. Our award-winning targeted TV advertising technology and applications for networks makes premium inventory become even more powerful, and non-premium inventory becomes more valuable and easier to sell. TV program promotion tune-in campaigns become more efficient and effective. Integrating a Smart TV app makes it possible to increase program viewership and gain meaningful insights regarding promotion effectiveness. See how targeted TV advertising increases the value of your TV program promotion efforts, as well as the ad sales value of your TV ad inventory.
Visible World's network products are second-to-none. They can be modified to cater to your network campaigning needs. Here are our products to take targeted TV advertising on networks to another level.
A suite of Web-based applications that make it easy to manage targeted, addressable TV ad campaigns for networks.
Smart TV Program Remind App: Allow viewers to set reminders for when advertised shows will begin, while collecting program promotion effectiveness data.
Dynamic Yield Management System (DYMS): Optimize ad sales strategies by automatically discriminating between prime and non-prime inventory, so prime value is protected while non-prime value is increased.
TV Ad Marketplace for TV Inventory Sellers: TV ad inventory holders sell data-driven audience impressions aggregated by Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.
The NCTA Cable Show will be held this year in Washington DC, June 10-12. Come by the Visible World booth in the CableNET pavilion to check out what’s new! We’ll see you there!View case study
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