Targeted TV advertising
for improving MSO marketing and ad sales

The increasing number of TV channels in the U.S. has opened up more opportunities than ever before, but at the risk of increasingly fragmented audiences. Even the most popular shows are watched by fewer people than past blockbusters, making it harder and harder for marketers to drive value from their TV ad investments. The ability to show different ads, within the same ad slot, to relevant target segments opens up new opportunities to create value, but it comes with complications.

Visible World’s solutions address both MSO Ad Sales and also MSO cross-channel Marketing needs. Our award-winning targeted TV advertising technology and applications, along with a patented delivery system that conserves precious bandwidth, helps create value for both cross-channel Marketing and Ad Sales. Automation makes handling multiple targeted ads no more difficult than traditional TV campaigns while transparent audience selling mechanisms make it easier than ever to get greater value from non-premium ad inventory. See how targeted TV advertising increases the value of your cross-channel marketing efforts, as well as the value of your TV ad inventory.

Products for Multiple System Operators

Visible World offers flexible targeted TV advertising solutions that address the needs of MSOs’ ad sales and marketing. These can also be customized to fit a cable operator’s specific needs. Here are some of the ways to harness the power of addressable, targeted TV advertising.

Conductor

A suite of Web-based applications that make it easy to manage targeted, addressable TV ad campaigns, both for an MSO’s clients and for their own cross-channel marketing.

Conductor for Dynamic Video Customization: Customize TV ads in minutes.
Conductor for Targeted TV Advertising: Data-driven ad targeting at a zone level, including trafficking, delivery, and reporting.
Conductor for Video CRM: Targeting, trafficking, delivery, and reporting at cable zone and/or household level.

Dynamic Yield Management System (DYMS): Optimize ad sales strategies by automatically discriminating between prime and non-prime inventory, so prime value is protected while non-prime value is increased.

TV Ad Marketplace for TV Inventory Sellers: TV ad inventory holders sell data-driven audience impressions aggregated by Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.

Upcoming Conference

Join Visible World at The Cable Show: June 10-12

The NCTA Cable Show will be held this year in Washington DC, June 10-12. Come by the Visible World booth in the CableNET pavilion to check out what’s new! We’ll see you there!

View case study