Targeted TV advertising
for Media Agencies

Media agencies have always made broad TV advertising buys—it’s efficient and cost effective. But in an age of the Internet, clients are beginning to demand the kind of targeting and measurement they get with digital marketing. TV is still the best way to reach the most people, but is there a way get TV advertising to be more focused?

Visible World has the solution. Targeted TV advertising makes efficient broad demographic buys work much harder, allowing media agencies to add value without having to completely rethink the way they do business. And Visible World is developing new TV advertising applications that make it easier than ever for media agencies to buy and drive value from the targeted audiences clients increasingly desire. See how Visible World makes media agencies’ work more valuable by making it easy to target TV ads to relevant consumer segments.

Products for Media Agencies

Visible World offers multiple solutions to fit a variety of business applications. These can also be customized to best fit your business. Here are some of the ways to harness the power of targeted TV advertising.

Conductor

A suite of Web-based applications that make it easy to manage targeted TV ad campaigns as a media agency.

Conductor for Dynamic Video Customization: Customize TV ads in minutes.
Conductor for Targeted TV Advertising: Data-driven ad targeting at a zone level, including trafficking, delivery, and reporting.
Conductor for Video CRM: Targeting, trafficking, delivery, and reporting at cable zone and/or household level.

TV Ad Marketplace for TV Audience Buyers: Media sellers and buyers make national TV audience buys with Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.

Watermarking: Automatically encode and deliver your local broadcast spots to track insertions in real-time.