Targeted TV advertising
for Marketers

It used to be easy to reach consumers using TV advertising. But as the number of channels and devices has increased, it’s gotten harder to connect with increasingly fragmented audiences. Digital marketing now offers better targeting and measurement, but without the massive reach and efficient audience scale of television. Is there some way for marketers to reach the huge audience of the television world, but with the precision and accountability of digital marketing?

Visible World can help. Buy broad, target narrow, and make the most of your TV ad investments. See how Visible World makes it easy to execute advertising campaigns in the U.S. that use meaningful data to target ads to their intended consumer segments, making the ads more relevant for viewers and more effective for advertisers.

Products for Marketers and Advertisers

Visible World offers multiple solutions to fit a variety of business applications. These can also be customized to best fit your marketing business. Here are some of the ways to harness the power of targeted TV advertising.

Conductor

A suite of Web-based applications that make it easy to manage targeted TV ad campaigns in a marketing campaign.

Conductor for Dynamic Video Customization: Customize TV ads in minutes.
Conductor for Targeted TV Advertising: Data-driven ad targeting at a zone level, including trafficking, delivery, and reporting.
Conductor for Video CRM: Targeting, trafficking, delivery, and reporting at cable zone and/or household level

TV Ad Marketplace for TV Audience Buyers: Media sellers and buyers buy TV audiences on a national level with Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.

Watermarking: Automatically encode and deliver your local broadcast spots to track insertions in real-time.