Marketers

TV is the most powerful advertising medium ever created. But as networks, platforms, and devices have increased, fragmentation has made it increasingly difficult to achieve the same reach. Visible World’s HighYield™ tech stack contains the tools to make TV advertising, including on-air and cross-channel, more powerful.

Effective. The best performing ads are targeted to specific audiences so viewers see messages relevant to them. Target the audience at the DMA, zone or even household addressable level with impressions-based advertising. Customize the message with automated creative versioning. Close the loop with next-day reporting based on set top box or Smart TV data.

Efficient. Automated, cloud-based, centralized systems simplify complex workflows and reduce time to market. Real time marketing becomes reality.

For MVPDs

  • HighYield Creative: Easily create multiple versions of ads to target different offers to different audiences or keep up with real time developments.
  • HighYield Schedule: Manage targeted TV ad campaigns and automate scheduling to achieve a better ROI and make better use of your marketing inventory.
  • HighYield Precision: Target ads at the household level.

For Networks

  • HighYield Creative: Easily create multiple versions of ads to target different program promotions and offers to different audiences or keep up with real time developments.
  • HighYield Schedule: Manage targeted TV ad campaigns and automate scheduling to achieve a better ROI and make better use of your marketing inventory.
  • HighYield Conversion: Improve the performance of your program promotions with Smart TV DNA™ analysis that links which specific ad placements are associated with subsequent viewing of a promoted program.