Targeted TV advertising
for Digital Agencies

Digital agencies are used to the power of the Internet—customized messages, targeted audiences, and the metrics necessary to track and control campaigns. But TV still commands a huge audience. Savvy digital marketers want to extend their reach beyond the Web and into television. Is there some way to use the tools and experience gained from the digital world for TV advertising as well?

With Visible World, there is. Digital agencies are perfectly placed to take advantage of the emerging world of advanced, targeted TV advertising—all they need are the tools to make it easy. From data-driven targeting and efficient video customization to reporting that lets you measure your ads’ effectiveness quickly enough to make changes during the course of a campaign, Visible World is bringing television advertising into… well, this millennium.

Products for Digital Agencies

Visible World offers multiple solutions for digital agencies who would love the addressable nature of digital advertising in TV advertising as well. These can also be customized to best fit your business. Here are some of the ways to harness the power of targeted, addressable TV advertising.

Conductor

A suite of Web-based applications for digital agencies that make it easy to manage targeted TV ad campaigns.

Conductor for Dynamic Video Customization: Customize TV ads in minutes.
Conductor for Targeted TV Advertising: Data-driven ad targeting at a zone level, including trafficking, delivery, and reporting.
Conductor for Video CRM: Targeting, trafficking, delivery, and reporting at cable zone and/or household level.

TV Ad Marketplace for TV Audience Buyers: Media sellers and buyers buy audiences on a national level with Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.