Digital agencies are used to the power of the Internet—customized messages, targeted audiences, and the metrics necessary to track and control campaigns. But TV still commands a huge audience. Savvy digital marketers want to extend their reach beyond the Web and into television. Is there some way to use the tools and experience gained from the digital world for TV advertising as well?
With Visible World, there is. Digital agencies are perfectly placed to take advantage of the emerging world of advanced, targeted TV advertising—all they need are the tools to make it easy. From data-driven targeting and efficient video customization to reporting that lets you measure your ads’ effectiveness quickly enough to make changes during the course of a campaign, Visible World is bringing television advertising into… well, this millennium.
Visible World offers multiple solutions for digital agencies who would love the addressable nature of digital advertising in TV advertising as well. These can also be customized to best fit your business. Here are some of the ways to harness the power of targeted, addressable TV advertising.
A suite of Web-based applications for digital agencies that make it easy to manage targeted TV ad campaigns.
TV Ad Marketplace for TV Audience Buyers: Media sellers and buyers buy audiences on a national level with Visible World technology through AudienceXpress. For more information, visit www.audiencexpress.com.
Learn more about audience buying with AudienceXpress at 1pm EST, May 23.View case study
New demo reel for creative customization.
An MSO needs an efficient way to launch a new branding campaign.
Volvo and Arnold Worldwide look for ways to simplify creative production
Suddenlink wants a new campaign with relevant messages for regional markets.
See a demo of household addressable ads.
Learn more about how advertisers and marketers are using targeted TV advertising
How a mobile company improved responses
A webinar addresses creative customization.
Take a tour of the Visible World offices.
See a demo of zone-addressable ads.
Learn about how digital agencies benefit from targeted TV advertising.