Targeted TV advertising
for Creative Agencies

Nothing is more powerful than a really great creative message. But for creative agencies, one of the big challenges has always been getting a relevant message in front of the consumers it’s intended for, especially given TV’s broadly defined age and gender audiences. Using multiple ads can resonate with intended consumer segments, but it’s difficult and tedious to get each ad to its respective target consumer segment. So sometimes that opportunity to drive greater relevance often doesn’t seem worth the hassle.

Visible World makes it easy for creative agencies to manage TV campaigns involving multiple ads. Stop struggling to make one size fit all—targeted TV advertising employs automated technology that makes versioning and trafficking incredibly easy, so creative agencies can focus on what they do best. See how Visible World can empower you to create stories that are more relevant to target consumers, and hence, more valuable for clients. Addressable TV advertising has never been easier.

Products for Creative Agencies

Visible World offers multiple solutions for the high demands of creative agencies. These can also be adapted to best fit your creative agency. Here are some of the ways to harness the power of targeted, addressable TV advertising.

Conductor

A suite of Web-based applications that make it easy to manage targeted TV ad campaigns as a creative agency.

Conductor for Dynamic Video Customization: Customize TV ads in minutes.
Conductor for Targeted TV Advertising: Data-driven ad targeting at a zone level, including trafficking, delivery, and reporting.
Conductor for Video CRM: Targeting, trafficking, delivery, and reporting at cable zone and/or household level.

TV Ad Marketplace for TV Audience Buyers: Media sellers and buyers buy national audiences with Visible World technology though AudienceXpress. For more information, visit www.audiencexpress.com.