Videos

What is Targeted TV Advertising?

Learn about the basics of targeted TV advertising and how it can help viewers, marketers, agencies, and ad sellers.

How Does Targeted TV Advertising Work?

Learn more details about targeted TV advertising works with Visible World.

Creative Customization Demo Reel

Make the most of your TV advertising campaign with Visible World's automated creative customization.

Program Promotion Demo Reel

Examples of how automated creative versioning makes program promotion easier and more effective.

Big Data Insights Reveal MSO Marketing Effectiveness

The results of a Big Data research project involving set top box data have crucial findings about the effectiveness of MSO marketing, and tv advertising in general.

Household Addressability Demo

An explanation of how household addressability works and benefits tv advertising campaigns.

Zone-based Addressability

An example of how TV ads can be targeted at a cable zone level.

Targeted TV Ads for MSO Marketing

Leslie Ellis of Translation Please visited the Visible World offices to discuss the state of the state of advanced TV advertising with Gerrit Niemeijer, Visible World's CTO. Here, they discuss how targeted TV advertising can benefit MSO marketing efforts.

Targeted TV Ads: TV Like Digital

Leslie Ellis of Translation Please came to the Visible World offices to discuss the state of the state of TV advertising with Gerrit Niemeijer, Visible World's CTO. Here, they discuss how targeted TV advertising makes TV more like digital advertising.

Mobile Case Study

Leslie Ellis of Translation Please visited the Visible World offices to discuss the state of the state of advanced TV advertising with Gerrit Niemeijer, Visible World's CTO. Here, they walk through a case study of how targeted TV advertising helped a mobile phone company increase their results by targeting different messages to subscribers and non-subscribers.

Frequency Capping

Leslie Ellis of Translation Please visited the Visible World offices to discuss the state of the state of advanced TV advertising with Gerrit Niemeijer, Visible World's CTO. Here, they discuss how targeted TV advertising makes frequency capping possible, reducing burnout.

Visible World Office Tour with Leslie Ellis

In 2012, Leslie Ellis of Translation Please visited the Visible World offices to discuss the state of the state of advanced TV advertising with Gerrit Niemeijer, Visible World's CTO. Here, Gerrit takes us on a tour of Visible World's offices.