The Future Of Targeted TV Advertising is Here

Visible World offers multiple solutions to fit a variety of business applications. These can also be customized to best fit your business. Here are some of the ways to harness the power of targeted TV advertising.

for advertisers and agencies

Conductor:

A suite of Web-based applications that make it easy to manage addressable or targeted TV ad campaigns.

  • Conductor for Dynamic Video Customization:  Customize TV ads in minutes.
  • Conductor for Targeted TV Advertising:  Data-driven ad targeting at a zone level across the U.S., including trafficking, delivery, and reporting.
  • Conductor for Video CRM:  Targeting, trafficking, delivery, and reporting (with an optional customization application) at the household level.

Learn More About Conductor™

Smart TV Program Remind App:

Make it easy to encourage Smart TV viewers to set a program reminder using an interactive overlay on any program promo spot, regardless of where that promo plays out, including ads airing on own networks, other national networks, local TV tune-in, or even on the Web. TV Networks using the Smart TV Program Remind App also benefit from detailed Smart TV data-driven insights that enhance the efficiency and effectiveness of program promotion.

TV Audience Marketplace:

Visible World now powers AudienceXpress, a web-based platform for buying and selling TV audience impressions. For more information, visit www.audiencexpress.com.

Watermarking:

Automatically encode and deliver your local broadcast spots to track insertions in real-time.

 

 

 

 

 

For Ad Sales

Adtag® & Adcopy®:

This service, available from all the major MSOs in the U.S., is powered by Visible World technology. Efficiently tag an ad with cable zone specific information such physical retail locations or channel identification or change copy to target to specific cable zones within a market (or Interconnect).  Visible World makes Adtag® and Adcopy®, used by the leaders in TV advertising, the easiest and most effective method of video customization.

 

TV Audience Marketplace:

Visible World now powers AudienceXpress, a web-based platform for buying and selling TV audience impressions. For more information, visit www.audiencexpress.com.

 

 

 

Dynamic Yield Management System (DYMS):

Optimize TV ad sales strategies by automatically discriminating between prime and non-prime inventory, so prime value is protected while non-prime value is increased.