Is Visible World monitoring what shows I’m watching and keeping track of information about me?
Visible World does not collect data on viewers or what they’re watching. For household-level targeting, a trusted third party tags households with an anonymous ID, only passing on characteristics which have been stripped of any personally identifying information. This makes it impossible for Visible World or anyone else to tell who exactly received which TV ads. Similarly, only anonymous, aggregated impressions data is available for analysis. Visible World takes privacy concerns very seriously, and in no way infringes upon viewers’ privacy.
Effective Date: October 21, 2009
Privacy is an important issue for Visible World, and Visible World is committed to protecting the privacy of your information. This Statement of Information Practices for Services (the “Statement”) describes Visible World’s information handling practices. This Statement only applies to information collected through Visible World’s services. Visible World’s partners may have other privacy practices in place. Visible World is not responsible for the information practices of such partners. Visible World encourages you to review the privacy statements of our partners to understand their information practices.
Visible World’s partners (each a “Partner”) may provide Visible World with information about a customer or client (a “Customer”) of the Partner (“Customer Information”). In all instances, such Customer Information provided to Visible World cannot be used to identify an individual, that is, it is “anonymous” or “non-personally identifiable information” (“non-PII”). Visible World may receive non-PII Customer Information from multiple sources including non-PII Customer Information collected through a set top box or other device provided to the Customer by the Partner, non-PII Customer Information collected by the Partner through its regular business methods, or general anonymous and aggregate consumer demographic and lifestyle information used to tailor television advertisements provided to Customers.
For information collected through a set top box, software provided by Visible World or the Partner may provide Visible World with aggregate non-PII Customer Information including television viewing and behavior information, such as channel or program viewership, channel changing activities, or use of interactive menu and programming features, as anonymous and aggregate information. Visible World only receives or has access to the non-PII Customer Information that is provided to it by the software. Any other information that may be collected by the set top box is not provided to Visible World. Visible World’s Partner provides only an anonymous identifier for a Customer and the anonymous Customer Information.
For information collected by the Partner through its regular business methods, the Partner may provide Visible World with aggregate non-PII Customer Information including anonymous television viewing and behavior information as well as aggregate consumer demographic and lifestyle information.
Customer Information provided by Partners, which is only non-PII, may be used by Visible World to customize and deliver addressable television advertising based on the interests, demographics, and geographic locations of Customers. The non-PII Customer Information collected using a set top box is not combined with other general anonymous and aggregate consumer demographic and lifestyle information obtained by Visible World. Visible World does not combine any offline Customer Information provided by Partners with online information obtained by Visible World.
Visible World uses robust security measures to protect Customer Information. Visible World only receives anonymous or aggregate Customer Information that does not contain data that would permit the identification of a specific individual. The information is stored onsite and offsite at a secure vendor facility, and is protected using 128-bit SSL encryption. Further, the onsite facility maintains a secure information technology infrastructure, has restricted access to the physical premises, and includes password protection to access all databases of information. Additionally, data is only transferred using password-protection. The Customer Information is only retained by Visible World until the completion of a campaign or the expiration of a contract with the relevant Partner.
Questions regarding this Statement should be directed to Visible World by email at firstname.lastname@example.org , or by mailing Visible World, 460 W 34th Street, New York, NY 10001.