Press Releases

Visible World and Polk Offer Addressable Solutions for Automotive Vertical

Visible World and R. L. Polk & Co. announced that they have formed a partnership to enable automated data driven TV ad targeting for automotive clients. Advertisers can now use Polk's automotive data to target TV advertisements via Visible World's Conductor, a Web-based campaign management system that enables sophisticated, data-driven segmentation for TV ads. For example, auto marketers could segment their audience by propensity to sell various vehicle segment types in specific sub-DMA geographies, and drill down even further to take into consideration data regarding lease vs. buy, historical average MSRP and other factors.

Visible World and Tumri Partner to Deliver Targeted Online Video

Visible World and Tumri announced that they are partnering to deliver advanced advertising solutions for online video. This partnership enables advertisers to use Tumri’s AdPod platform with Visible World’s automated video messaging optimization engine to deliver the most relevant messages to the target audience. This combination also enables advertisers to get the most from their existing creative, while providing differentiation based on time, geography, demographic and attitudinal segments, and context to drive and measure audience response. Advertisers will now be able to leverage the automated optimization and targeting capabilities of both Tumri in display advertising and Visible World in video.

DG FastChannel and Visible World Expand Partnership

DG FastChannel announced an expansion of their partnership with Visible World that enables advertisers using DG FastChannel to dynamically customize and target broadcast television ads easily and efficiently through Visible World’s automated message optimization system, which spans television platforms. The resulting network will enable broadcast advertisers to create, deliver, and target multiple messages, reflecting local market needs and the ability to adjust content on a near real-time basis based on changes in the business or operating environment. The expanded relationship is designed to meet advertisers’ rapidly increasing demand for efficient, effective and accountable solutions for broadcast television advertising.

Acxiom, Experian, and Nielsen Partner with Visible World

Visible World partners with Acxiom, Experian, and Nielsen to enable automated data-driven targeting for television ads through Visible World’s open data exchange standard. Notably, this is the first time that these industry-leading data companies have been brought together to deploy their existing data and data segmentations for use in television advertising. Preloaded marketing data from Acxiom, Experian, and Nielsen enables advertisers to apply the data they may be already utilizing in their direct marketing and online campaigns to television.

Visible World and Google TV Ads to Deliver Targeted TV Advertising Solutions

Google TV Ads and Visible World, two leading providers of targeted television advertising, have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily and efficiently through Visible World's automated end-to-end system. This partnership enables advertisers to use Google TV Ads with Visible World's automated message optimization engine to deliver the most relevant messages to the target audience.

Media Veteran Michael J. Kelly Joins Visible World Board of Directors

Visible World Inc., the leading provider of targeted television advertising solutions, announced today that media veteran Michael J. Kelly was elected to the company’s Board of Directors. As a Director, Mr. Kelly will be working alongside Visible World investors Comcast, Time Warner, WPP, Viacom, Adams Street Partners, Alliance Bernstein, Dawntreader, and others in supporting the company.

Visible World and SaysMe.TV Partner

Visible World Inc., the leading end-to-end solutions provider for targeted and addressable TV advertising, and SaysMe.TV., the leading provider of consumer-driven television advertising, announced today that they have entered into a partnership that will allow individuals and small businesses to customize television advertisements and air them in specific markets at the times they choose.