Visible World and Tumri Partner to Deliver Targeted Online Video

NEW YORK, NY and SAN MATEO, CA (September 30, 2009) – Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today announced that they are partnering to deliver advanced advertising solutions for online video. Advertisers using the Tumri platform will now have the ability to dynamically customize and target their video ads easily and efficiently through Visible World’s automated end-to-end system. The partnership is intended to meet advertisers’ increasing demand for targeted video advertising solutions that span both traditional television and emerging online video opportunities.

This partnership enables advertisers to use Tumri’s AdPod platform with Visible World’s automated video messaging optimization engine to deliver the most relevant messages to the target audience. This combination also enables advertisers to get the most from their existing creative, while providing differentiation based on time, geography, demographic and attitudinal segments, and context to drive and measure audience response. Advertisers will now be able to leverage the automated optimization and targeting capabilities of both Tumri in display advertising and Visible World in video.

“The combination of Tumri’s AdPod targeting and optimization platform and Visible World’s rules-driven video messaging optimization technology enables advertisers to take targeted video messaging cross-platform, which is the ultimate goal,” said Tim Hanlon, EVP/Managing Director of Publicis Groupe's VivaKi Ventures.

For example, the new service will enable network marketers that are targeting local channel positions and creative messages on television today with Visible World to extend the same business rules and creative customizations to their online video campaigns through the joint platform. Similarly, Tumri’s retail and consumer clients can now include customized video messaging within their display advertising campaigns to augment their current capabilities to showcase local store inventory and top selling products online.

"In working with Visible World, we have the combined power and value of targeting and customization in both online video and display advertising campaigns,” said Calvin Lui, president and CEO of Tumri. “The visual and branding benefits of video are well documented, and advertisers can now leverage our joint capabilities to reach the vast and growing online audience across the wide range of online display executions.”

“Online video is a fast-growing medium that is becoming an increasingly important weapon for both traditional television and predominantly digital advertisers. We want to support our clients everywhere in the media plan and are excited to deepen our online solution via partnership with a clear technology and business leader like Tumri” says Tara Walpert Levy, President of Visible World.

This partnership provides great benefits for both companies, as it marks an additional step in extending Visible World’s capabilities across media and follows recent partnership announcements with multiple cable operators, Google TV, and DG FastChannel. Likewise, the partnership continues to add powerful execution capabilities to Tumri, who has partnered with such industry powerhouses such as Yahoo, Google, and more.