State Lotteries need to customize TV ads quickly to account for changing jackpots. A lottery and its agency wanted help customizing ads with unique jackpot amounts depending on game type and drawing date.
The Visible World campaign management tool allowed the agency to create spots with the most up-to-date jackpot number immediately following a live drawing. As a web-based tool, spots can be created and customized in minutes generating a downloadable preview, ISCI code and broadcast quality ad ready to be delivered to stations same day.
With this flexibility, the agency has enjoyed both cost savings and efficiencies in the creation and distribution of their TV ad campaigns.
