Volvo and its creative agency, Arnold Worldwide, had 25 regional markets, plus a national campaign, each of which required its own different tags. Was there a way to simplify their creative production?
The Visible World campaign management tool allowed Arnold Worldwide to create unique spots with national offers and regional URLs. As a web-based tool, spots can be created and customized in minutes generating a downloadable preview, ISCI code and broadcast quality ad ready to be delivered to stations same day.
With this flexibility, Arnold Worldwide has enjoyed both cost savings and efficiencies in the creation and distribution of their TV ad campaigns.
