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Will Nielsen’s Cross-Platform Model Lead to Set-Top-Box TV Ad Targeting?

09 August 2012 | Industry Buzz

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The advertising industry hasn’t quite managed to target TV ads per households through set-top box and Web data as execs from NXP (Philips) Semiconductors envisioned 10 years ago, but Nielsen has built a platform relying on audience segments that combines TV viewing habits and online behavior.