When will digital take over traditional media?

12 September 2013 | Industry Buzz, News Links

From iMedia Connection:

by Eric Picard

…That’s not quite the case. While great strides are being made in executing on targeted television buys by fantastic companies like Simulmedia, Visible World, and others, this space is still not quite ready to make the transition to real-time ad delivery (what we think of as ad serving in the online space) at large, let alone RTB…

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