10 July 2012 | Industry Buzz
Netflix’ recent announcement about surpassing one billion hours of streamed content in June inspired a host of good articles about the future of content delivery, discovery, aggregation and creation. In TechCrunch, Ryan Lawler built on an interesting theory by YouTube’s Hunter Walker. Walker believes that of the five hours of TV viewed by an individual on average each day, hours four to five are vulnerable to being converted to digital because they are filler, just-flipping-through-the-channels watching – as opposed to dedicated and interested hours one to three. Furthermore, Lawler believes that cable companies’ sluggish rollout of “TV Everywhere” packaging will give Netflix, YouTube, and others an opportunity to surge.