Blog

What Big Data Means for Advertisers

25 February 2013 | Blog, Industry Buzz, News Links

Claudio Marcus, Visible World’s own EVP of Marketing & Research, has written an article for MediaPost, discussing the emergence of big data and its potential for marketers and advertisers.

“For big data to deliver its potential value to most media, marketing, and advertising companies, it must move beyond interesting insights or predictable business outcomes, toward driving compelling business results.”

Read more here.