Company’s Leadership in Targeted Advertising on Linear Television Recognized by TV Industry
NEW YORK, NY–(Marketwired – Nov 16, 2016) – Visible World, Inc., the leader in advanced TV ad tech for addressable advertising and yield management, announces that The National Academy of Television Arts & Sciences (NATAS), has awarded the company its second Emmy® Award, for innovation in Targeted Linear Advertising. Visible World will receive its award at the 68th Annual Technology & Engineering Emmy® Awards taking place in Las Vegas at the Consumer Electronic Show (CES) on Saturday, January 7th, 2017.
The Technology & Engineering Emmy Awards recognize innovations that have had a significant impact on the television industry, such as Visible World’s technology, which provides the systems, hardware, software, and workflow required to execute and deliver targeted video ad impressions to linear television programming, via broadcast, cable, or satellite. This type of innovation in the TV marketplace is more important now than it’s ever been, and the Visible World win is representative of the progressive and disruptive work happening in the space as a whole.
With these awards, the Committee recognizes companies it considers visionary on the future of the industry and who uniquely understand what must be achieved to compete in an ever-evolving, digitally focused landscape.
Visible World, founded in 2000, has long been at the forefront of the innovation in the television advertising industry, winning its first Technology and Engineering Emmy in 2007 for the Development and Implementation of Automatically Assembled Dynamic Customized TV Advertising within its Ad Tag/ Ad Copy Platform. The company’s second Emmy recognizes capabilities achieved through the HighYield™ platform, a yield management product that is deployed across MVPD, Local, and Network inventory to enhance value across the industry. Visible World continues to focus on innovative ways to help marketers leverage available information to better inform their television advertising decisions.
The National Academy of Television Arts & Sciences (NATAS) is a professional, non-profit service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational, and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of over 15,000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv
About Visible World, Inc.
Visible World’s TV ad technology enables targeted and programmatic TV advertising that is more relevant for consumers, more effective for advertisers, and more valuable for ad inventory owners. The company’s HighYield™ programmatic TV sell-side platform automates and optimizes the planning, selling, and execution of campaigns. Visible World was acquired by Comcast in 2015. It recently became part of Comcast Platform Services and supports the mission to accelerate the deployment of advanced TV advertising solutions across the New TV Ecosystem. More information can be found at http://www.visibleworld.com.
See original Press Release HERE.