Visible World Taps FourthWall To Support Addressable TV Ads

06 June 2013 | Industry Buzz, News Links

From AdExchanger:

Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ set-top boxes.

FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded into FourthWall’s MassiveData division, which collects and analyzes set-top box data and is the key component in the collaboration between FourthWall and Visible World.

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