Blog

Visible World on the Road

25 April 2014 | Blog

The week of April 28 is going to be a busy one for Visible World.

The Cable Show

Tuesday, April 29-Thursday, May 1

Los Angeles

We’re excited to be at the Cable Show, with a pedestal in the CableNet area. We’re going to be doing some cool new demos, including on for our latest product, HighYield, a TV sell-side platform. Stop by to see this programmatic sales platform in action!

 

Wharton Customer Analytics Institute 2014 Conference

Thursday, May 1

Philadelphia

Claudio Marcus and Bob Bress have been invited to to present our whitepaper “Using Big Data to Understand MVPD Cross-Channel Marketing Effectiveness” at the Wharton Customer Analytics Institute conference “Successful Applications of Customer Analytics”. Learn more about how our Big Data research revealed the impact of household addressability on cross-channel ad campaigns, and its impact on churn.

 

Response Expo

Tuesday, April 29-Thursday, May 1

San Diego

Meanwhile, our subsidiary, AudienceXpress, is heading to San Diego for the DRMA Response Expo. Come talk to them at booth 417.