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Visible World, FourthWall Target the Set-Top Box

06 June 2013 | Industry Buzz, News Links

From Multichannel News:

Visible World said it will extend its ability to deliver targeted advertising to Motorola (now part of Arris), Cisco and Pace set-tops after striking a deal with FourthWall Media.

Under the deal,  FourthWall will extend the capabilities of its EBIF-based interactive TV products to support Visible World’s addressable advertising platform. FourthWall said its platform already reaches “millions” of homes on Motorola, Cisco and Pace boxes deployed by its cable partners, which include Time Warner Cable.

Read more: http://www.multichannel.com/technology/visible-world-fourthwall-target-set-top-box/143709