Visible World CEO Seth Haberman on Addressable Advertising

27 April 2009 | Industry Buzz


Visible World CEO, Seth Haberman, is here to speak to InteractiveTV Today’s editor-in-chief, Tracy Swedlow, about important developments in the Addressable Advertising industry. Specifically, discussion covers why it’s such an important topic now; whether trust can exist between the cable industry and the broadcasters through Canoe Ventures; the rise of online auctioning of ad units; how interactive advertising will work with addressable advertising – good and bad.

See interview: