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Visible World Breaks Into FourthWall, Enables Ads To Be Targeted To Any TV Connected To A Set-Top

05 June 2013 | Industry Buzz, News Links

From Media Daily News:

After years of fits, false starts and unfulfilled promises, addressable TV advertising appears ready for, well, prime time. In a deal being announced today, targeted TV advertising developer Visible World is partnering with interactive cable TV technology provider FourthWall Media to offer an addressable TV advertising solution capable of reaching every TV connected to a set-top device.