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Visible World Awarded Key Patent For Household Addressable TV Advertising

27 March 2012 | Press Releases

Patent Allows Addressability to be Efficiently Deployed at Scale on Linear Television

NEW YORK, NY, March 27, 2012 – Visible World announced today that it has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World, the leading targeted TV advertising company, enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target consumer segment.

“Dynamic Bandwidth Allocation for Addressable Content”, Visible World’s sixteenth patent granted to date, is for managing the bandwidth that is necessary to deliver the multiple commercials simultaneously with the content. The system works in traditional linear TV, and does not solely rely on Video-On-Demand, or settop boxes with local DVR storage. Like all of Visible World’s patents, it was developed in-house.

“Visible World’s linear addressable TV advertising technology offers superior bandwidth efficiencies. Bandwidth is an important and scarce resource for network operators, and we have put a system in place that makes optimal use of that resource,” said Gerrit Niemeijer, CTO of Visible World. “This is important because it allows them to use targeted advertising on a significantly larger portion of their advertising inventory.”

Visible World has been steadily developing its patent portfolio to protect its technology platform, and the sixteen patents to date cover all aspects of its end-to-end system. The company continues to develop new technology and further patents are expected.

“We know we have some unique technology for linear addressable TV advertising, especially as it relates to scalability. So we are happy we have been awarded this patent as the latest addition to our portfolio,” said Seth Haberman, CEO of Visible World. “We think innovation is important, and we will continue to develop IP to protect ourselves as well as our deployment partners.”

ABOUT VISIBLE WORLD

Founded in 2000, Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes. More information can be found at www.visibleworld.com