Visible World awarded key ad addressability patent

29 March 2012 | News Links

Radio & Television Business Report

Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target consumer segment. Visible World empowers over 200 advertisers. RBR-TVBR spoke with Claudio Marcus, Visible World EVP.

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