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Visible World Announces Licensing Agreement with Adobe

11 June 2013 | Blog, Industry Buzz, Press Releases

Adobe After Effects Software Now Integral Component of Visible World’s Cloud-based Targeted TV, Online and Mobile Video Ad Platform

The Cable Show 2013

WASHINGTON–(June 11, 2013)–At The Cable Show this week in Washington DC, Visible World announced a licensing agreement with Adobe to leverage Adobe® After Effects® software as an integral component of Visible World’s automated cloud-based video content customization capabilities.

Adobe is a respected leader in the creative community with a long tradition of providing great products that inspire and enable users to turn ideas into various forms of compelling communications. Last month Adobe announced a major update to its Creative Cloud offering which has a powerful set of “CC” desktop applications and sophisticated cross-device collaboration and publishing capabilities. As part of the agreement with Adobe, Visible World will leverage Adobe After Effects CC as part of its automated cloud-based video content customization capabilities.

“Adobe’s deep expertise in all aspects of video complements Visible World’s cloud-based platform,” said Bill Roberts, director of video product management at Adobe. “This agreement with Visible World will bring the power of Adobe After Effects to more marketers and agencies for advanced content customization.”

Today, most video on the Internet is served by Adobe technology, increasingly as HTTP streams, which deliver video in discrete fragments, and enable the insertion of new pieces of content in between video components. With today’s announcement, marketers and agencies will be able to use Adobe After Effects for creative and visual effects, making advertising content more engaging and compelling.

Visible World makes it easy and fast for marketers and their agencies to execute more effective targeted TV and video advertising campaigns, using its innovative cloud-based Conductor Video Platform™ that enables video customization, campaign management, targeting, and analytics. One component of the cloud-based platform utilizes video templates that support dynamic audio/video/graphics/animation elements and execution rules. Once these templates are set up, customized video sequences can be automatically and efficiently produced, regardless of the quantity needed. Unique video versions can be readily created in minutes and delivered to any destination for use with TV, online or mobile video networks. Visible World’s automated video customization technology is already heavily used by TV networks, cable TV operators, and major TV advertisers.

Seth Haberman, CEO at Visible World, added, “Adobe recognizes the importance of creative flexibility and production efficiencies to enable more targeted TV and video advertising. The licensing agreement with Adobe supports Visible World’s automated cloud-based TV and video ad customization, targeting, and analytics platform, reinforcing our mutual commitment to helping marketers and their agencies drive greater value from their TV and video advertising investments.”