FourthWall Platform Extensions Expand Visible World Reach to All Boxes
New York, NY and Dulles, VA (June 5, 2013) Visible World, the leading provider of targeted television advertising solutions, and FourthWall Media™, the leading provider of cable platform technology and the largest independent source of set top box viewing data, announced today a partnership bringing together critical assets to maximize marketing effectiveness at scale.
FourthWall is extending the capabilities of its EBIF platform to support Visible World’s addressable advertising solutions. FourthWall’s platform runs on Motorola, Cisco, and Pace hardware and is deployed in millions of homes with numerous cable operators. Through this joint effort, Visible World can turn on addressable advertising for the operators running the extended FourthWall platform and dramatically improve advertising effectiveness for the participating operators.
“Being able to target the right message to the right home is the single biggest opportunity awaiting the television advertising industry,” said Seth Haberman, CEO of Visible World. “Cable operators further benefit as they use significant local inventory for marketing their own products to existing subscribers. In a study we recently completed, examining 144 cable operator marketing campaigns covering an 18 month period, we found that ads that targeted their message to the right subscribers got a 70% better conversion rate than their overall campaign results. We are pleased to partner with FourthWall to deliver a powerful targeting solution to our operator partners that allows them to drive ROI across all subscriber homes today.”
“Platform technology and set top box viewing data are critical for marketers to better reach their customers with the right message at the right time,” said Bill Feininger, GM, MassiveData and SVP, Media Measurement for FourthWall. “We are pleased to be further connecting the dots from our platform, to census-level measurement, and now to addressable advertising with Visible World. During the past presidential campaign our MassiveData TV panel with its rich household characteristics was used to anonymously identify what programming was being watched by particular voting segments. This allowed the candidate’s message to be tailored and targeted to the right voters and programs. It worked. When you make television actionable like the Internet through advanced services, viewer data, and dynamic segmentation, you have a far more effective tool for any kind of marketing from a presidential campaign to selling additional cable services to existing customers.”
About Visible World
Founded in 2000, Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World already empowers over 300 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes, and has begun to expand its capabilities to emerging video platforms. More information can be found at www.visibleworld.com.
About FourthWall Media
FourthWall Media is an Emmy-nominated media company providing solutions that break through the “fourth wall” to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company’s solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of platform technology for Cisco, Motorola, Pace, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall’s MassiveData division provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media’s corporate headquarters are in Dulles, VA. Learn more at www.fourthwallmedia.tv