19 January 2011 | Press Releases
(New York, NY) January 19, 2011 – Leader in targeted television advertising, Visible World, today announced the addition of Tania Yuki as VP, Advertiser Solutions. Ms. Yuki will be responsible for directing strategy, product development, sales and market development, and client services for the advertiser and agency line of business. This includes leading the development, execution, and growth of Visible World’s Conductor product, a set of campaign management tools and services that enable advertisers and agencies to automate television campaign targeting, customization, interactivity, and measurement.
Tania brings with her a strong background in research and insights regarding advertising campaign effectiveness for TV and online video, which makes her well suited to lead the development of products that provide TV campaign accountability. She comes to Visible World from comScore, Inc., where from 2008 she led the company’s Video Metrix product and cross media development, and worked to identify opportunities for selling-in comScore’s data aggregation, processing, analysis and reporting capabilities to brands, agencies, and networks. As Senior Director of Cross Media and Video Products, Yuki was responsible for ensuring that online video measurement supported the growth and balanced the needs of the online video and advertising industry.
Prior to comScore, Inc., Tania was Head of Content at KIT Digital (formerly ROO Media), a leading online video network and IPTV platform, where she oversaw content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in business development at FOXTEL, Australia’s largest pay TV provider, and began her career as an attorney who specialized in media and Internet law.
Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology. In 2009 she was the recipient of the Advertising Research Foundation’s Great Mind Award for Rising Stars.
“As advertisers continue to focus on ROI, Visible World’s targeted television campaign solutions are increasingly essential components to the mix,” said Seth Haberman, CEO, Visible World. “Tania’s robust experience with leveraging data to evaluate advertising effectiveness and drive campaign accountability will help inform product development and ensure seamless client integration. We’re delighted to welcome her to the Visible World team.”
About Visible World
Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Our addressable distribution platform, Visible World Connect, enables advertisers to increase consumer relevance and engagement by targeting messages to specific segments, from national programs, to local neighborhoods, and even down to specific household segments. Visible World also provides a web-based campaign management solution that enables sophisticated segmentation, allocation, and execution for targeted television campaigns. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 100 million U.S. television households. To learn more please visit www.visibleworld.com