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Upfront 2013: Confessions Of A Digital Guy — It’s All About TV

26 April 2013 | Industry Buzz

From Online Video Insider by Scott Ferber:

“As always, the next coming television upfront will dictate the overall trajectory for 2013 media spending.  But for the first time, the prospect of digital video grabbing a more significant share of advertiser budgets actually goes beyond hype—for the first time, it’s a viable possibility!

Why now?

In short, it’s because we can now act more like television. ”