Blog

TV’s Next Wave: Tuning In to You

06 March 2011 | News Links

Wall Street Journal

The television is channeling you.

Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.

Read more: http://online.wsj.com/article/SB10001424052748704288304576171251689944350.html