TVNewsCheck: “Automated Spot Buying Looming on the Horizon”

19 February 2014 | Industry Buzz, News Links

TVNewsCheck discussed programmatic buying coming to broadcast.

It may no longer be a matter of if automated buying and selling services will move into the spot TV realm, but how soon, and to what extent.

Even as broadcasters express major reservations about automated buying, at least two companies, IPG and Visible World, say they expect to light up automated platforms and begin making spot buys with them by the end of this year.

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