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TV of Tomorrow Show: Interactive TV Advertising – Who’s Going to Click

15 December 2010 | Industry Buzz

ITVT–BlogTalkRadio

This panel brings together leaders from multiple areas of the industry to discuss current and future developments in interactive TV advertising, such as questions like – What will interactive advertising look like? Do past interactive TV trials or current user behavior on the Internet provide any clues as to which kinds of interactive TV advertising will prove most effective going forward?

Read more: http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/12/15/tvot-nyc-intensive-2010–addressable-advertising–