TV Ads Lift Online Sales Conversions (Really!)

17 September 2012 | Industry Buzz

MediaPost by Jeff Zwelling:

Want to increase your online revenue per click? Try television. I’m not kidding. We just ran a series of tests that show conclusively that television advertising boosts revenue per click for online and offline marketing channels, even social media & affiliates. Overall, the studies revealed a definite positive halo effect of TV over time on a wide range of online and offline marketing channels including radio, print, direct mail and word of mouth.