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Tracking Viewers From TV to Computer to Smartphone

11 June 2012 | Industry Buzz

The New York Times

A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits.

Read more: http://mediadecoder.blogs.nytimes.com/2012/06/11/tracking-viewers-from-tv-to-computer-to-smartphone/?src=tp