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The Revolution Will Be Measured

27 February 2012 | Industry Buzz

Multichannel News

Speculation abounds as to how Apple plans to get into the TV market. The company first launched Apple TV in 2007, releasing a second generation of its digital media receiver last year. Given Apple’s success in transforming other media, it is likely that it will take on television — the most powerful consumer communications medium.

Read more: http://www.multichannel.com/article/480984-The_Revolution_Will_Be_Measured.php