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The Promise of Personalized Video Ads

18 May 2009 | Industry Buzz

ClickZ

The media universe was already on a path to fragmentation before the Web came along. Cable niched television. Magazines grew to cover a tremendous array of interests. The Web has accelerated and intensified this trend, providing an even lower cost way to create and share content globally. The barriers to creation of great content — including video — have mostly been torn down.

Read more: http://www.clickz.com/clickz/column/1708128/the-promise-personalized-video-ads