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The latest consumer trends in device usage

19 December 2013 | Blog, Industry Buzz

From iMedia Connection

By Claudio Marcus

Taking a look around us, it is easy to come to the conclusion that we are increasingly connected and engaged in using our mobile devices. Our peers all have smartphones and tablets. Many of us have multiple such devices, and we frequently engage with them wherever we are. We also look at our own kids and younger co-workers as a barometer of change. And they certainly spend much more time socializing and consuming video through their devices. So it’s easy to assume that the digital world is supplanting traditional media for the world in general.
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