The Importance Of Search In Next-Gen T/V Business Model

16 August 2012 | Industry Buzz


by John R. Osborn

The “golden age” of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find.  Consumers now have an overwhelming number of choices, and must spend more time identifying their options.  In the 1980s scrolling electronic programming guides (EPGs) appeared on cable systems, and in the late 1990s these became interactive program guides (IPGs) –which, combined with digital video recording in the 2000s, allows viewers to search for, record and replay the programs they want.   With 50%+ U.S. household penetration of DVRs within the 80%+ U.S. cable, teleco and satellite subscriber homes, consumers are paying a lot to program their own “personal channels” of recorded and stored content. With thousands of T/V (television/video) choices now available each moment, the search function is a vital choice management tool. Here’s a look at the current and future role of T/V search from the perspective of four key stakeholders: