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The Growing Scale of TV Advertising Addressability

24 April 2013 | Industry Buzz

The scale of addressable TV advertising is growing.

According to BusinessWire, DirecTV signed Volkswagen on as its addressable ad platform’s first auto client. By targeting TV ads down to indvidual households, Volkswagen aims to make its TV ads more relevant to specific viewers, and hence, more effective.

Since 2010, Visible World’s has deployed technology used for addressable TV advertising. Visible World is also the leading provider of TV campaign management applications in the U.S.; making it easy, fast, and smart for advertisers and agencies to execute addressable TV ad campaigns.