Yesterday, in Rancho Palos Verdes, CA, the best in video marketing, media, and creative came together to hear Visible World’s CEO, Seth Haberman, speak on The Future of TV. iMedia’s Kyle Montero summarized and contextualized a few key-points of Seth’s keynote address.
“Audience fragmentation is not a bad thing when consumers are sharing the content they love across devices, revolutionizing the way marketers can engage with their audience. In order to keep pace with change, marketers must ditch their traditional TV playbook to meet the demands of a future beyond the main screen.”
Read more here.