14 November 2013 | Industry Buzz
From RTM Daily
by Tyler Loechner
As the programmatic space revolves around efficient targeting and reaching “the right consumer, at the right time, in the right place,” some recently released data should come as a relief.
That’s because the majority of consumers — 70% — say they are comfortable receiving ads and content specifically targeted to them. This data should resonate even more with programmatic advertisers that are starting to use personalization in their creative.
Read more: http://www.mediapost.com/publications/article/213495/targeting-creeping-out-consumers-not-so-says-new.html?edition=66918