Targeting Creeping Out Consumers? Not So, Says New Report

14 November 2013 | Industry Buzz

From RTM Daily

by Tyler Loechner

As the programmatic space revolves around efficient targeting and reaching “the right consumer, at the right time, in the right place,” some recently released data should come as a relief.

That’s because the majority of consumers — 70% — say they are comfortable receiving ads and content specifically targeted to them. This data should resonate even more with programmatic advertisers that are starting to use personalization in their creative.

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