Archive for "0"

Madison Square Garden To Use Addressability

31 October 2014 | Blog, Industry Buzz

In Broadcast & Cable, Madison Square Garden announced their intention to start using addressable advertising through Cablevision’s footprint. Madison Square Garden Co. said it is working with Cablevision Systems to use viewing data from Cablevision set top boxes to provide better audience data and analytics. MSG is also planning a test with Cablevision of addressable […]

Closing the Loop

21 October 2014 | Blog

Close the loop on attribution

For a long time, marketers were resigned to measuring their impact indirectly. If your ad ran during a show that Nielsen said was watched by 10 million people, well, that’s how many people you assumed saw your ad. If your sales over the next month were 2% higher and you hadn’t done anything else, well, […]

Striking Back Against Fragmentation

16 September 2014 | Blog

The fragmentation of the media landscape is obvious. From the growing number of cable networks to the ever diversifying number of platforms online, we have more options than ever before. Which means, of course, that it’s increasingly difficult to reach everyone with a simple buy. Fortunately, we have an array of tools available to help. […]

The Future of TV Looks A Lot Like Digital—But Also A Lot Like Itself

12 August 2014 | Blog


We’ve said before that TV isn’t going anywhere any time soon. But that doesn’t mean it’s not going to change. TV as a medium is evolving faster than ever before. But what will it look like in the future? It’s a good bet that a lot of the advantages offered by digital marketing are going […]

Effective Advertising with Effective Reach

24 June 2014 | Blog

Randall Beard had an interesting article, “5 Game Changes in Advertising Effectiveness,” on some of the converging changes in marketing today. He weaves together a number of trends, especially focusing on how the increase in available audience data and the speeding up of the marketing cycle are changing the ways that ads are planned, bought, […]