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It’s a Digital Eat Digital World but There’s Always Been Television

14 July 2016 | Blog, Industry Buzz

While the digital landscape is busy trying to figure itself out so it can vie for a bigger piece of the pie, television is quietly increasing its foothold within the advertising industry, bringing data and automation along with it. Digital video continues to have a certain confidence that it can bat alongside television, despite lacking […]

Our HighYield Platform Wins “Most Significant Technology, Platform or Product” at TVOT San Francisco

27 June 2016 | Blog, Industry Buzz, Press Releases

Visible World, Inc., the leader in advanced TV ad tech for effective yield management, announces that TVOT’s 13th annual Awards for Leadership in Interactive and Multiplatform Television (TV of Tomorrow Show) has awarded them the “Most Significant Technology, Platform or Product,” recognizing their HighYield™ programmatic TV ad sell-side platform among its peers as a superior […]

Television is Still Cool, Here’s the Proof

26 April 2016 | Blog, Industry Buzz

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Remember when you were an impressionable preteen and you made your parents park around the block so your friends didn’t bear witness to your dad’s dorky haircut and old station wagon or hear your mom bugging you about curfew? Or maybe it was your dweeby older sibling who constantly annoyed you about wanting to hang […]

Remember Google TV Ads? We Sure Do

25 January 2016 | Blog, Industry Buzz

Back in 2009, Google came to our offices in Midtown, NYC with a special request.  Little did we know at the time, this “little” request would be a major contributing factor to the rise of the programmatic TV industry. The request?  They wanted to use Visible World’s automated proprietary technology, deployed across all major MVPD’s […]

Why Can’t the Conversation Be About Television AND Digital (Not ‘Or’)?

10 December 2015 | Blog, Industry Buzz

What’s the greatest thing to happen to digital advertising?  Linear television (and vice-versa). Surprised?  You shouldn’t be. Even through the continuous fragmentation of devices, TV has been able to hold its own when compared to digital.  But the truth is, television and digital don’t want to be compared, they want to be united. With a […]