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iMedia Connection: “How LG is reinventing TV advertising”

14 April 2014 | Blog, Industry Buzz, News Links

From iMedia Connection: LG’s Live Plus technology is enabling interactive commercials LG is clearly one of the biggest leaders when it comes to the development of smart TVs. What is a smart TV? It’s a television that incorporates interactive technology to allow consumers to become participants in their content experience, not just viewers. Over the […]

SintecMedia and Visible World Announce First TV Program Promotion Schedule Optimization Driven by TV Program Viewing Conversion Parameters

07 April 2014 | Blog, Press Releases

Networks Able to Optimize Schedules Not Only By Target Opportunity, But Likelihood of Conversion Las Vegas—April 5, 2014—Today, SintecMedia and Visible World announced a partnership to enhance SintecMedia’s automated broadcast management solution, OnAir™, with Visible World’s Smart TV data-driven analytics application, Smart TV DNA™, to offer broadcasters a way to optimize their program promotion schedules […]

B&C: “NAB: SintecMedia, Visible World Partner on Promos”

07 April 2014 | Blog, Industry Buzz, News Links

From Broadcasting & Cable by George Winslow: SintecMedia and Visible World have announced that they will work together on technologies that could help broadcasters improve the results they get from their promotional schedules. As part of the alliance, Visible World’s Smart TV data-driven analytics application, Smart TV DNA will be integrated into SintecMedia’s automated broadcast […]

The Numbers Behind Program Promotion

05 December 2013 | Blog

Is the fine art of the program promotion dying? It seems there are more ways than ever for viewers to discover new TV shows to watch. Word of mouth has always been important, but with the proliferation of social media, there are more ways than ever for that word of mouth to spread. With all […]