Archive for "0"

Closing the Loop

21 October 2014 | Blog

Close the loop on attribution

For a long time, marketers were resigned to measuring their impact indirectly. If your ad ran during a show that Nielsen said was watched by 10 million people, well, that’s how many people you assumed saw your ad. If your sales over the next month were 2% higher and you hadn’t done anything else, well, […]

The Future of TV Looks A Lot Like Digital—But Also A Lot Like Itself

12 August 2014 | Blog


We’ve said before that TV isn’t going anywhere any time soon. But that doesn’t mean it’s not going to change. TV as a medium is evolving faster than ever before. But what will it look like in the future? It’s a good bet that a lot of the advantages offered by digital marketing are going […]

Ad Exchanger: “Cable, Distributor-Caliber Metrics At The Advertiser Level Will Reinvent TV Ad Buys”

05 March 2014 | Blog, Industry Buzz, News Links

AdExchanger ran a great interview with Seth Haberman yesterday, covering topics from the Comcast-Time Warner acquisition to scaling addressability to cross-platform measurement. On the future of addressability: What addressability does is provide more precision. It provides the ability of those advertisers to titrate their offers very effectively and make them more relevant and add new […]