Archive for "0"

The Future of TV Looks A Lot Like Digital—But Also A Lot Like Itself

12 August 2014 | Blog


We’ve said before that TV isn’t going anywhere any time soon. But that doesn’t mean it’s not going to change. TV as a medium is evolving faster than ever before. But what will it look like in the future? It’s a good bet that a lot of the advantages offered by digital marketing are going […]

Targeting Lessons from the High Line

22 July 2014 | Blog

Audience targeting on the High Line

Near the Visible World offices runs the High Line, an old elevated railway that was converted to a park. It’s a popular spot, and on a sunny day, one that’s consistently full of people. Now, this is New York. And the High Line connects a diverse set of neighborhoods—warehouses, galleries, apartment towers, business districts. So […]

Visible World and Suddenlink Form New Partnership for Programmatic Scheduling

29 April 2014 | Blog, Press Releases

Impression-Based Scheduling Offers New Opportunities for Ad Effectiveness New York [April 29, 2014]—Visible World and Suddenlink Communications announced today a new partnership to enable programmatic scheduling for MSO cross-channel inventory. Using the Visible World Schedule Optimizer platform to evaluate how well certain programs reach certain audiences, Suddenlink is now able to automatically allocate ads within […]

Impressions for Premium Audiences?

18 March 2014 | Blog

Pyramid: premium, bundled, non-premium inventory

Most advertising inventory can be broken into two categories: premium and everything else. Premium inventory is valuable, and coveted, because of its context. It can be desirable because of high ratings, it can be desirable because the type of audience watching, it can even be desirable because the surrounding program cast a halo effect on […]