Archive for "0"

Weisler Media: “Addressable Advertising Pushes the Television Evolution”

01 December 2014 | Blog, Industry Buzz

Charlene Wiesler covered last month’s NYC Television Week Advanced Advertising panels, which Visible World CEO Seth Haberman and CTO Gerrit Niemeijer had participated in. She writes, …I believe that traditional TV itself needs to evolve from a spots and dots sales model to segmentation and proof of ROI. Addressable may facilitate traditional TV’s evolution especially […]

Will Digital Video Steal TV’s Lunch?

09 September 2014 | Blog

TV's lunch

Online video is huge, and getting bigger. The advent of programmatic buying has only made digital video advertising easier than ever to buy and manage, adding fuel to the fire. The growth in programmatic sales has been impressive—estimates of the amount of pre-roll video available for programmatic buying show increases around 14% from Q1 to […]

The Future of TV Looks A Lot Like Digital—But Also A Lot Like Itself

12 August 2014 | Blog


We’ve said before that TV isn’t going anywhere any time soon. But that doesn’t mean it’s not going to change. TV as a medium is evolving faster than ever before. But what will it look like in the future? It’s a good bet that a lot of the advantages offered by digital marketing are going […]

Leaping the Divide

01 April 2014 | Blog

unplugged cables

To hear some in the digital community talk, you would think that at some point in the near future, digital will completely engulf TV. To be fair, digital ad spend is definitely growing. Because of the way that many brands’ marketing departments are set up in siloes, digital is often directly competing with TV for […]

Are TV and Web Video Really Colliding?

11 March 2014 | Blog

AdExchanger cartoon

This week’s Ad Exchanger comic features a cute cartoon of two trucks, one marked “TV” and one marked “Web Video” careening into each other. It’s a great visual that conveys what a lot of advertisers fear, that somehow TV and web video are competitors whose rivalry will damage any brand caught in the middle. And […]