Archive for "0"

It’s a Digital Eat Digital World but There’s Always Been Television

14 July 2016 | Blog, Industry Buzz

While the digital landscape is busy trying to figure itself out so it can vie for a bigger piece of the pie, television is quietly increasing its foothold within the advertising industry, bringing data and automation along with it. Digital video continues to have a certain confidence that it can bat alongside television, despite lacking […]

Television: The Actual Disruptor

25 May 2016 | Blog, Industry Buzz

via Shutterstock

Many in the media industry might tell you that digital and OTT services are disrupting the TV business, but as Michael Wolff points out in Television is the New Television it’s actually the other way around: “TV is disrupting the internet.” So why do we all think it’s digital that’s the disruptor? Because we read […]

Why Can’t the Conversation Be About Television AND Digital (Not ‘Or’)?

10 December 2015 | Blog, Industry Buzz

What’s the greatest thing to happen to digital advertising?  Linear television (and vice-versa). Surprised?  You shouldn’t be. Even through the continuous fragmentation of devices, TV has been able to hold its own when compared to digital.  But the truth is, television and digital don’t want to be compared, they want to be united. With a […]